ETA·BRAINa Katyella project

Acquiring Minds

How to Buy a Generational Brand with $20m in Sales

Excerpts · 620 segments · ~1:16:52 long

Short excerpts only — hear the full conversation on the publisher's site.

So now when you had an issue, but just thanks for your order, your bed's being made. We're going to ship you some maple syrup while you wait. Merry Christmas from Maine.

We're not doing that yet, but those are the type of activities that we.

Your bed and you're going to get a package of something or a letter.

Or whatever, you're going to Tell your friends, holy cow.

I ordered a bed and while it was being built, I got a product or I got a note or I got a letter from this company in.

Thanks for your patience while we build your bed. You're going to tell everybody about that because Design Within Reach is not sending you maple syrup.

Capacity, we need to make our back office more efficient. So that, that's what we're working on. Great. Fascinating. And what size business do you think.

You can get this to like, if it's at 20 million today, could this be a hundred million?

Want what comes before or after? Hear the full episode on the publisher's site ↗