How to Buy a Generational Brand with $20m in Sales

One of the last Shaker communities in the country was here in Maine. And the early furniture was Shaker inspired. And a number of those pieces we continue to. To produce today.

And so Tom had this. This talent pool that he could tap.

And that was in the early 70s.

And it expanded pretty quickly from there. And so it started as a cabinet maker.

We called the cap. He called the cabinet making. It was really furniture. But the people making our furniture, we.

Still today call cabinet makers. Interesting. Okay, is that, is that a term of art in wood furniture manufacturing or is that just an idiosyncrasy of Thomas Moser?

That is a good question. I actually, I don't have the answer to that.

And you said that he was the craftsman, so he was the talent initially. But to build a business of any size, obviously there are going to be a lot of craftspeople working there. And you said that actually it was his wife who was the business minded one.

So how did that relationship between the two of them evolve in the organization?

So I can speak to as Best I know it, Tom passed away this.

Year in March, in his early 90s. Mary, his wife is still alive in, in her late 80s and was lucky enough to get them, get to know them both a little bit.