How to Buy a Generational Brand with $20m in Sales

Brand is not a feature of businesses that we typically see down here in. The lower lower middle market. Sure there might be some local name recognition for that plumbing business, but a true consumer brand, one that anchors its product or service in quality that means enough to command premium prices.

A business like this is unusual. Well, one of the most respected small business acquirers in our world, Chenmark, recently bought just such a business. And Philip Hussey, who sourced and now runs it, is here to tell us all about Thos.

Moser in the process to acquire it. Thos. Moser is a high end furniture maker. Think $10,000 dining room tables, think the sort of desk that Steve Jobs would buy for his home office.

This is a if you know, you know company and brand and Philip's role now will be to take it to a wider audience. I comment to him about how this fundamentally consumer product company seems atypical for Chenmark. Philip's answer is that on the contrary, durability is what Chenmark cares most about and Thos.

Moser the company has demonstrated that. And then when you consider that the craftsmanship of Thos. Moser products is intended that they might endure 100 years, you see how the spirits of the two companies rhyme.

Here is Philip Hussey, CEO of Thos. Moser. Welcome to Acquiring Minds, a podcast about buying businesses. My name is Will Smith.

Acquiring an existing business is an awesome opportunity for many entrepreneurs and on this. Podcast I talk to the people who do it. You know Inzo Technologies as one of the leading IT managed service providers serving the search community led by Nick Akers, an Acquiring Minds guest who bought the.

35 year old business. The team at Inzo regularly works with searchers and their acquisitions and one feature of acquired businesses that Enzo is seeing over and over is the need to implement cybersecurity promptly during the transition. So many acquired small businesses either have glaring vulnerabilities, lack security best practices or both.

That step one to de risk the deal you just closed should be addressing these issues. Inso is your full service IT MSP for post close stability. They assess your target, surface the biggest risks in plain English and give you a day one through 30 plan to cut exposure, prevent downtime and even find cost takeouts like bloated telecom bills.

Check out enzotechnologies.com on I n Z O or email Nick directly at nick @inzotechnologies.com. Philip Hussey welcome to Acquiring Minds.

Thank you. Great to be here.

Philip, you're the CEO of Thomas Moser, a high end furniture manufacturer in a recent acquisition by Chenmark. Now Regular listeners will recognize that name. For those who don't know, we'll explain Shenmark here in a few minutes.