The piece, the pieces with their signature, and they date it when they make it. And so we have people who have put thousands of pieces of furniture out into the world.
Acquiring Minds
How to Buy a Generational Brand with $20m in Sales
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And when you're gonna.
Tom believed our furniture should last longer than the life of the tree that it came from.
And so we cut the trees down or we.
We have a partner, another family in New Hampshire that is the aggregator of our lumber. They cut trees down between 80 and 120 years old. Our furniture is designed to last at least that long.
And so when these craftsmen are signing.
Something that is going to be out in the world for 100 years, they want to be very proud of it, knowing that it's going to last longer than they're sort of. They'll probably be alive.
And so you combine that, the signature component, and then you ask the person next to you to.
We put a flashlight on every single.
Piece and you get sign off.
They don't actually sign the piece, but you get sign off that, hey, this.
Piece is done and it's okay to.
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