If you open up the wall Walter.
Acquiring Minds
How to Buy a Generational Brand with $20m in Sales
Excerpts · 620 segments · ~1:16:52 long
Short excerpts only — hear the full conversation on the publisher's site.
Isaacson book, the inside cover is Steve.
Jobs sitting at a desk in an empty room. That is a mosure desk. Wow.
It's amazing.
Yeah. We've had incredibly iconic people sit and use and live with our furniture.
And so I am just so certain.
Of how world class our product is.
And so what should you be able to do with that is you should.
Be able to command premium pricing and high margins.
We've since 2008, the company has leaned on discounts to drive volume.
If you think design within reach, Herman.
Miller, Blue Dot, any of these more traditional brands, they also do that.
Want what comes before or after? Hear the full episode on the publisher's site ↗