How to Buy a Generational Brand with $20m in Sales

Is it easy? Yeah. Okay, but, but you are in fact value, you bought the business on a multiple of EBITDA and in the way that some no name furniture manufacturer might have been acquired at. But in fact in this case, what also comes along for the ride is this incredible brand. Correct.

And an amazing team like you cannot.

It is something like special about the.

People here who've been doing it. I think our average tenure is like 15 years and a third of the workforce has been here over 25 years. It's oh wow. Simply remarkable. Wow.

And so I view my job is.

Not to mess that up. Yeah. So as we have heard, Thos. Moser is a storied brand, a very well known brand in Maine and probably regionally. And so one thing you'd said to.

Me offline is how there's maybe a little bit more of pressure on you because you're not, not just, you know, carrying forward a business, but carrying forward a business that has a brand that means something to people beyond just inside the business versus, you know, so many of the businesses that searchers buy where, you know, there isn't a big brand there, there might be, you know, a small…

There's, there's kind of brand equity, but not a brand like there is in this case. And so that, you know, probably brings. A little bit more scrutiny to you.

Like you're, you're, people are watching. Is that, do you feel like that's an additional level of, you know, pressure on your shoulders?

I don't know if it's pressure, but it's definitely something that I've had to get used to. There's been a handful of requests, whether it's from local or regional publications, alumni magazines, through groups like that, that want to connect, want to talk, want to come and do visits and photo shoots. And I'd say generally I haven't had a sort of public, public role.

And I think you add to the fact that the name of the company.