ETA·BRAINa Katyella project

Acquiring Minds

Buying to $4m Across 7 Sites in 3 Years

Excerpts · 636 segments · ~1:56:00 long

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We have economies of scale we buy a lot so we have pricing preference with the the largest but the second largest globally has the latest technology as far as product wise is the most I guess innate feeling hearing aid. I know we talked about like the appearance and like the fit and whatnot but feels the most innate actually and has a lot of the technology that also makes the experience feel…

Does not feel like you have a second a secondary hearing device on. And so they are the premier you know I'd say the luxury brands if in in manufacturing of hearing aids their price points fit that as well. There's some features that price point are a determinant of will you get them and so they fit them but across of like the the needs so everything is a.

You have to be filling a need, an actual medical need right around it. They fill about 90% of the needs of somebody with hearing loss. Right. Across the spectrum of hearing loss, there's a smaller percentage which they've recently gone into.

There's like a custom need. The only thing we cannot solve in our offices and which we have strategically taken oursel out of. Where there are other offices that do that is an implanted cochlear hearing aid.

Like we do not do any implanting. Some offices that are not owned by me that are in the hearing industry do that. I feel like that's going back into like general medicine.

Like people who have a need that should be solved in a true medical like office with an EMT and other stuff like that. So yeah. So we choose a second. We chose the second largest manufacturer.

But the most. They're the most premium and they solve for 90% of measurable hearing loss needs.

Gail, are there other multisite operators like you? There's got to be some in the.

Yeah. So there are other entrepreneurs like me. I think I'm just have done similar things. I mean they're just a different.

They're older than I am. They've been in the industry. They generally had started off as working in practices, not they were audiologists.

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