So anyway, it's frustrating, and many of our patients are frustrated. So when people like, I. I geek out over this stuff now because I didn't know anything about hearing, like, a few years ago, and then now I'm like, how much would I pay if I started having a hearing loss to be able to just hear Will every word you just said?
Acquiring Minds
Buying to $4m Across 7 Sites in 3 Years
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Yeah, yeah.
And that number is. Whatever that amount is.
Yeah. Well, Gail, I want to keep going on the industry here, but I do want to press you also on the form factor of hearing aids, because they're not invisible. Okay. They might not be your grandma's hearing aid from the 80s with a thing that sits kind of coming out of the ear. But I do. You do notice them, especially on a guy, because the hair doesn't cover it.
You do see that kind of box sitting behind their ear with the tube that goes over top of the ear and then in. Right.
It's a Rick. You see a Rick. So it's like a Rick. It's a. It's a. It's like a little. What do you say? Box. It's more like a small rectangle, right?
Yeah.
And they come in different fits.
Is it over overstating it? Right.
Yeah. So it's like a small rectangle that grasps the grass, the back of the ear. But let me ask you this. Like, it's. It's super normal to see somebody with two white plugs coming out of their ear, which are AirPods.
Right, right, right.
And that's, like, I would argue that those are even less discreet than hearing aids now.
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