Buying to $4m Across 7 Sites in 3 Years

Right.

Okay. So their, their format, what they're used to doing is as you said, interfacing with the doctor. So it's like, it's like we've heard about, well, there's bad stories about the pharmaceutical companies courting doctors or whatever, but that, that is the structure of health care in general.

You have the manufacturers, the drug companies, and they basically are always trying to wine and dine the doctors because the doctors are their channel, essentially. Yeah, they, but they supply the pull through demand and so no difference in hearing aids. But the frustration for these companies is that the doctors are not business oriented or not business minded so much.

And here they have this mba, this bright, hungry, ambitious, visionary MBA knocking on, knocking on their door, saying I want to make a splash and basically give the next 10 years of my life to this industry so that it was worth a plane, a plane ride for them to see what this person's all about.

Yeah, I mean, you know, I've come from the industry where we would do plane rides for less. So I knew that that was like, to me, to other people, it may sound like shocking, but when you're working in a billion dollar company and these brands and these companies are billion dollar plus. Right. That's nothing. Right. You know, what's a $300 flight to Miami?

Where you want to go anywhere? Good thing I'm in Miami. That's a good thing about the location.

Right. Like, they probably want to come here anyway to visit, but the, that keeps coming up.

I didn't realize that living in Miami was such an asset.

It is an asset. That's why we have all these hedge funds moving down here, Right? So, so it's, it is, it is, it's, it's. So it made it easier, I would say, so I would give the, that location.

But also the, the conversation. You have to kind of be very direct with folks with what you're trying to get done. But I'm always on this, the side of saying here, this is what I want to do.

I would have had a conversation with them where they were at that point too. I was like, if they wanted me to go where they were like, that's the investment in the business for me, that would have been that. So I could have done that too. So sure, sure.