How to Acquire 25 Franchise Units in 2.5 Years

And it's also made us realize, here are the pieces of information we need to make a good bet, or here are the pieces of information that if we see we should pass on because we have the benefit of going a mile deep, an inch wide. I think it's made our M and A engine work a lot better.

Right, well, we're going to get into that in a lot more detail. Let's return to the plot now. So you got excited about this opportunity in Meineke.

Yeah. So I mentioned this in the introduction, but got some exposure to the franchising universe while I was at Prospect Till. We had an orange theory platform, a crunch platform. We invested in sweat house in Dogtopia as well.

So I knew about franchising broadly. It seemed like a good model. Jack and I were not operators.

We thought we could benefit from some of the infrastructure and kind of de risk some of the operations side of the equation by going that route. So I think we started with franchising and then grew more passionate about the automotive side of things.

The only thing I'd add, and I agree with, with what Jake said, franchising is, is new to me. I had been aware as like a consumer as to what a franchise is, but I. I had no experience investing or operating a franchise business.

But I really like the idea of paying a royalty for product market fit. And I think in a legacy franchise, Meiniki has been around since the early 70s. There are still 800 locations.

We're really fond of the brand. Like anything, you know, there are certain weaknesses, but we really do like Meineke. But I think of our royalty as you are paying for a concept that has been proven to work in a lot of different markets by a lot of different operators, I think that's valuable.

It's ultimately our business. Any franchisor cares about sales, the business owner cares about profitability. There are sometimes tensions between those two things.

Right. But in brick and mortar, you know, having, having the flag to fly I think is helpful. As we think about finding good technicians and retaining and acquiring good customers, I think that's a big piece of what franchising offers us as well as a closed loop network in which we can do a lot of M and A. That's another big piece of this.

Well, that's what I was going to ask, because I didn't hear you mention it, is the idea of a baked in CRM of acquisition targets. You get into a system and then you've got, in your case, you know, you buy a unit, you've got 799 other targets, you have their contact information, all this information about everyone, and you can start reaching out. Yeah, Jack, interesting to hear you characterize…