ETA·BRAINa Katyella project

Acquiring Minds

How to Acquire 25 Franchise Units in 2.5 Years

Excerpts · 498 segments · ~1:53:57 long

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It varies from deal to deal, does it not? I mean you, you just said you can be creative. We're probably not going to have time to go through each and every one.

Although it'd be nice to, to get to hear some of them. But let's do spend some time on acquisition number one. Although since you bought it all in cash, maybe, maybe there's not much to say.

Pretty simple. You said it was 1.2 million total enterprise value. It was a three pack. It was three locations in Asheville, North Carolina.

So I guess that that really is the deal there. Yeah. Talk to us about the, the qualitative piece of this going down there, living there, working with Joe. Tell, tell the story.

Yeah, so. So Joe's a, a really special guy. He, he's a loud. He's like the type of guy you hear when you walk into a room before you see him. And I say that because he relates to our people in a way that builds them up and, and motivates them.

He also relates to us in a way that builds us up and, and motivates us. But Joe and Jake and I moved down to Asheville, North Carolina late August of 23. We rented a small house.

I think everyone thought we were a little bit crazy. Who are these three guys from, from the north, living in Asheville and operating a couple of garages. I'm really grateful we had those six months just because I'd say our relationship amongst the three of us got a lot stronger by having that type of experience.

I think there is a higher level of trust from Jake and I to Joe and from Joe to Jake and me than you might otherwise accomplish. Just because when it's Sunday morning and you've been in the garage for six days and you're finally taking a break, you have deeper conversations. And so that was really impactful.

Jake and I didn't have experience operating garages and, and we still don't really operate them, but we learned a lot of the questions to ask just by virtue of being there every single day. We're no longer able to do that. We've got 25 stores, we're in six states.

It's just not feasible at this point in time. Although we get to every garage about every six weeks today But I think we both look really fondly on. On that period of time for. For the learnings and the cultural integration, if you will.

Yeah. I would say that people recognized, and we recognized pretty early on that Joe had an unparalleled automotive brain. And everyone was well aware that Jack and I had no experience in automotive. So for me and Jack, I think it was imperative that we conveyed to the employees, one, that we care deeply about the business, but two, we care deeply about them.

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