ETA·BRAINa Katyella project

Acquiring Minds

How to Acquire 25 Franchise Units in 2.5 Years

Excerpts · 498 segments · ~1:53:57 long

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Subsequently did two conversions, one in Wisconsin, one in the Carolinas. That got us to 15. Everything else since then has been a single unit acquisition.

We entered Massachusetts beginning of 2025 with a single unit acquisition and Lowell did a single unit acquisition in Kill Devil Hills, North Carolina.

Yeah. And that was one of those lower performing sales but really high ticket count examples.

And are these. So are the. So that was, that was great, guys. We don't need to go through the next nine or eight or nine. That were the individuals in the last year.

You said last year, single ones. Are you reaching out to these folks or they are. You must have a reputation now within the system as, as active buyers.

Yeah, no, we're, we're really fortunate. We, we were rookie Franchisee of the year our first year. We were Franchisee of the year this past year.

Joe is Operator of the Year. It's the only individual award that Meiniki gives. It was a really nice reflection of his efforts and his skill.

So I do think folks know us, I think we've tried to be really efficient with our diligence processes. So we've hopefully garnered a reputation for, you know, we do what we say we're going to do type behavior. So we are getting calls in our markets, but we also spend a lot of time, you know, trying to source other deals.

Yeah, I'd say we invest, we, we're very intentional. We invested a lot of time building rapport with one, the franchisor and then two, the franchisees. So yes, franchisees have approached us and because we've invested so much time into our relationship with the franchisor, they are also reaching out to us about deals that are coming to market and to Jack's point, about building a reputation in…

I think a lot of sellers care about the transaction itself, obviously what they're going to get paid. Not retrading. But they also, a lot of them do care about their employees too. And it's been a priority of ours to retain everyone post acquisition, which we have done.

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