Quitting Consulting to Buy a $1m SDE Agency

You're not that involved in the day to day. Yeah. You own 100% of it. Correct. Sorry, go ahead.

Yeah, yeah, I'm very involved in the strategy and like being supportive to the leadership team and helping us chart the future. But operationally, everyone in the entire business is better at operations than I am. And so we've made the beautiful decision of having maybe 0% involved in operations so that they actually, actually get done very well.

So we're going to, we're going to get into that. Okay. So Julia, you have always had entrepreneurial DNA, but you get ultimately what finally pushes you is envy of your husband and his lifestyle and wanting more autonomy for your. Wanting more autonomy for yourself when you decide to on the past.

And you've both been exposed to search at Booth. So I assume the model resonates, you decide to search. What does, how does that take shape?

You're at a competitive, demanding consulting firm, bcg, of course, one of the, you know, absolute blue chip marquee consulting firms. So probably don't have a lot of time. But tell us, tell us how this project starts to take shape.

I was going to say Grant was extremely helpful because of the situation you just outlined. Well, as far as I was very excited and passionate and kind of decided that this was something I wanted to do. But searching is a very intensive effort and I'm sure everyone listening understands that more.

So, so Grant really led that part of the process and he'd perhaps share more about the key moments in that journey. Okay, Graham Grant, please.

Yeah, so Julia came to me with a pitch of like, hey, why don't, why don't you find the business and then I will run it? Which I loved. Actually. I loved the search process. I thought it was a ton of fun.

We ended up searching for nine months. We went to LOI four times or we submitted LOIs four times. The first one was the.

The. The sellers took the ly and sort of like shopped it to other people and it ended up. The deal ended up falling through. So we learned at that moment it is good to present the LOI on a call, get verbal agreement and then send it for signature with a that day expiration period, which is what we did for all the other transactions or for all the other Lois.

Which ended up great. Great tip. Yeah, highly recommend. We would never, we'd never send again like a blind non deadline not already.