Today's story has a few distinctive details. The business is remote but with a team concentrated in Romania. The business model SEO for personal injury attorneys.
Acquiring Minds
Quitting Consulting to Buy a $1m SDE Agency
Excerpts · 359 segments · ~1:27:26 long
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Also the protagonists of the story are a husband and wife team. Husband Grant Hensel, already a successful entrepreneur, searched for the business that wife Julia now operates. The couple met over their mutual love of entrepreneurship and today they are both living that dream.
A few other details to listen for getting a 2x multiple on a $1 million SDE business winning a deal due to values alignment the joys of having a seller who not only allowed them to meet the entire team pre close, but had the clients sign new contracts with Grant and Julia.
Talk about de risking a transition, buying a business off flip up acquiring with a contrarian thesis around SEO and how to stand out in the hyper competitive world of digital agencies. Now if you're interested in buying a digital or marketing agency, also check out the recent interview with Scott Alexander where we spend time unpacking the category in general.
Okay, here are Julia Hensel, owner and CEO of Lexigate, and Grant Hensel, Managing Partner of Entrepreneurial Capital. This month, Chelsea Wood of the Acquisition Lab has been hearing the same concerns again and again on strategy calls with prospective searchers and business buyers wanting to buy a business, not a job, for example, hesitation about taking a pay cut, uncertainty about personal…
Maybe you're grappling with a specific concern or two as you approach your own journey to buy a business. Well, come to this week's office hours with Chelsea, where she is going to address the concerns she's hearing from Lab members and as many as possible from those who come to the office hours, which is this Wednesday, May 28, 20 noon Eastern. Addressing this month's seven most common buyer…
It's this Wednesday, May 28th. Register at the link in today's show notes or on the Acquiring Minds homepage. Acquiring Minds co. See you there. Welcome to Acquiring Minds, a podcast about buying businesses.
My name is Will Smith. Acquiring an existing business is an awesome opportunity for many entrepreneurs and on this. Podcast I talk to the people who do it.
The team at Aspen HR recently published a short white paper targeted at searchers Entitled A New CEO's Guide to Human Resources. It lays out the key items you should be thinking about as you transition into CEO and owner of the business you bought. The link to download it is in the show Notes.
Aspen is a professional employer organization, or peo, run by a searcher for searchers. Search fund veteran Mark Sinatra runs the company, which provides HR compliance, flawless payroll Fortune 500 caliber benefits and HR due diligence support for your acquisition, all for a fraction of the cost. Go to aspenhr.com or contact Mark directly@markspenhr.com Julia Hensel.
Grant Hensel, husband and wife. Welcome to Acquiring Minds. Great to be here. Thrilled to be here.
So this is an unusual1. You two own and operate a marketing. Agency, but the division of labor of.
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