ETA·BRAINa Katyella project

Acquiring Minds

Quitting Consulting to Buy a $1m SDE Agency

Excerpts · 359 segments · ~1:27:26 long

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And so that was a certain kind of stress. I would say business ownership feels like a different type of stress in that there isn't necessarily the, you know, very past fast deadlines like there are when a client pays you a million dollars a week. But there's the different type of stress of wanting to make sure you know, at the end of the day like you are the business owner.

And so making sure that you're providing a great experience for your clients, for your employees and that there isn't turn on either of those fronts and that you're able to, you know, continuously provide great new opportunities for your whole team is like just a different level of accountability than I had at bcg. At the end of the day there's always someone you know up the chain from me who was…

And do you find that this be now being an entrepreneur is kind of is in line with what your expectations were given that you've been, you've had your eye on being an entrepreneur for so long. Yeah. Overall, I loved the experience, I will say consulting. While I did not have direct SEO experience, consulting did still make for a great big background for this in that I was getting new projects all…

And so I knew that I really loved trying to figure out what to do when I had no idea what to do. And I feel like that was a very transferable skill set now owning a new business in a new industry, because I just enjoy the rush of figuring out, you know, this isn't something that necessarily I have perfect information on or perfect expertise, but what are going to be the most influential drivers…

I'm trying to drive and try to dig into understanding each of those. So I've loved the like the fast pace of learning that this has afforded me. And then I also love getting to work with the team.

It's been a truly incredible team. And so overall it's been a positive transition. So this thing, this idea that consultants are in some ways one of the, one of the skill sets that they bring is the ability to deconstruct an industry and a business pretty quickly and understand it is. Is as advertised.

It actually has. It works well in your case. Yeah, I think so. I think I've. I've learned a lot about how to quickly at least give structure to something that feels like a bunch of unknowns.

And so that's, that's been helpful in this context. And is the business that you guys bought what you thought it was? Overall, yes. I mean, you know, there.

I've asked probably a million questions since I started and you can only ask a subset of those questions during the diligence. So I do feel like I learned something new every day. But overall, you know, obviously learn both positive and negative things.

But overall, the, the main strokes of what we were hoping for from the diligence as far as the client relationships, what the team has been like, et cetera, have been what we have hoped. You said that one of the things that you saw in this business and liked about it was that it had pretty dialed in operations. And that's something that can really be a weakness in agencies in general.

Say more about that. And, and are the operations in fact as clean and well run as you they look from the outside? Yes, I would say yes.

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