Quitting Consulting to Buy a $1m SDE Agency

But it's also very analytical, which is one thing that I love having come from the strategy consulting world.

As far as you can typically break down your SEO results into the different factors that go into them. So like what is your domain rating? How many backlinks do you have?

And you can typically figure out like if you just Google car accident in Dallas and you break down the top 10 pages according to those dimensions, you'll typically be able to see trends. As far as why one company is higher than another. Once you really dive into it, it's not as random as you might think.

Yeah, great. Okay. And then what of Julia AI and the fact that ChatGPT, we're all, we're being told that, you know, it's going to be gen AI that we all interact with as opposed to Google searches. Yeah. This is a topic that is very trendy right now and we're discussing with a lot of our clients.

I think at the end of the day people need to find information. So say you've been in an accident, you need to find a lawyer. The platform that they go to to find someone is of course shifting, although Google still has the large, large majority of the search volume, especially for things that are transactional queries like finding a lawyer.

However, the thing that we are noticing is that even if you're on a different platform like ChatGPT, the factors that cause a law firm to show up in a search like car accident, lawyer Dallas are very similar to the factors that would cause you to rank high in Google. And so we actually, we did a full study on this where we simulated for 10 different markets who's ranking in Google versus who's…

And there is a correlation between showing up first in Google and showing up more often in ChatGPT. That's not to say there aren't other things that are additionally helpful to rank in ChatGPT, and we're certainly testing some of those. But a lot of the like core best practices from an SEO perspective are still helping you rank in the AI tools.

Interesting. We could probably talk about this all day. It's a passing for right now. Yeah, it's a fascinating study.

So the takeaway just for our general education here, we in the audience is that what's good for SEO is good for placement in AI. Responses to my to prompts for the moment at least. Yes, by and large. Yes. Very interesting. And actually one thing that we didn't touch on, which is a, is a big number to Highlight, is the 2x multiple that you paid.

So that's a lower multiple. Right. Is that do you think because SEO may be suffering from stigma at the moment and people are worried about the, the long term prospects. Yes, I think that was especially at right at the time of the transaction there.

You know, AI has gone through hype waves and we were certainly at the top of one of those.