ETA·BRAINa Katyella project

Acquiring Minds

How to Grow Revenue 50% in Year 1

Excerpts · 324 segments · ~1:21:11 long

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You know that would, that would probably put us over the million dollar threshold.

You know Cetera's paribus. Assuming retail stays at this grows at the same clip or stays the same. Um but yeah we, we, we have a couple campaigns we're looking to start.

Um you know example, our website now is equipped with a tool that you can visualize, you know, projects being framed.

So instead of a designer having to bring in 15 different pieces of their clients, they can upload pictures to our site, select from the thousands of options, matting glass frame, different styles and then have us send us that and we can generate a quote over the computer and send them an email so they're not having to spend three hours in the shop and maybe they don't find anything they like or…

Yeah. So making instructional videos on how to use that tool is one of our outreach campaigns that we're probably going to start here. Here this month. Yeah. Exciting. You know, jd, I'm, I'm starting to feel like this business is a little bit like sign businesses. Every town has them, they're local, they're, they're reoccurring at kind of at best.

But their high ticket items. Signs are going to be a lot more expensive. Signs are going to be pure B2B but basically, yeah, like light manufacturing, if you want to call framing very light manufacturing.

Less skip, far less skilled than signs only because signs require there's, it really is light manufacturing and there's electrical work and all kinds of complexity there. It's kind of interesting because, because people do in our world do look at sign businesses. So if they're open to sign businesses, maybe they should consider frame businesses.

Now the revenue, these are going to be smaller businesses. There's just, I assume the tam of framing is far, far less than, than signs. But again they kind of, if, if you're, if you can hand.

If the motion of a sign production business is something that you can imagine yourself in, it's just going to be a similar motion here. Yeah, I think that's right. And with owning, you mentioned this a little bit. But what you're creating is unique.

Everything is custom. Right. So it's literally a one of a kind thing that you're creating and framing. Fortunately for us, it's hard to be in a bad mood when you're bringing something in to get framed.

We're not a rehab and restoration company where all customers you deal with are just pissed off immediately. Like we don't have to. Fortunately, it's like there's no framing emergencies unless there are.

And trust me, people think there are. But generally they're happy to be here. They like the items obviously enough to hang it on their wall.

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