ETA·BRAINa Katyella project

Acquiring Minds

How to Grow Revenue 50% in Year 1

Excerpts · 324 segments · ~1:21:11 long

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But long went away th, those things kind of bundled I guess are big drivers of our success. Plus I can't give enough credit to the team. Like the customers love them and they shout out them specifically in reviews.

So they've, they've helped foster just incredible reputation, hospitality centric, you know, customer service and yeah, a lot of credit to. Those guys and I credit to them and it's, it's wonderful. The, the team that you've built and have the key person risk never quite goes away.

I mean until you have some giant off, you know, bustling off site facility with 10 framers and the key person risk is always going to be there.

That's just a risk you live with sort of thing. Yeah, but I, if I don't try to mitigate it as much as I can. Right. I mean my manager is a full salaried position. It's not hourly.

Just to give you an example, the store that she had come from, like after 20 years, they were cutting her hours and jerking her around and, and treating her bad. And same story with you know, other employees. So I, I tell them, I'm like this is y' all store.

Like I'm, I'm growing it and I'm just going to get out of your way. And so any ideas that they have, they can come to me. They get implemented, you can ask them probably within the week if everyone agrees and there's consensus.

So it, I don't know. I try to really empower them and make them not want to work anywhere else. That's, that probably sounds maybe obvious, but I think it might get overlooked a little bit.

And they just literally speaking understanding their experience in this world for some reason, despite how important talent is, they, they haven't gotten always the best, the best shake.

And you see that and you see that as a, as a, is a pattern that the Michaels of the world's the big, the big box places where kind of the low end normie framing happens or mass market framing happens. The people working in those frame parts of the store not treated well, not paid well. She'd been 20 years there.

You know, I mean we, a big component of our composition is discretionary bonus at the end of the year. I, I come from the finance world, you know, like that's a big piece of it. And if we perform well, if we do well, I, I instill in them like, you will be rewarded for that because you'll be a big piece of why that that happened.

So I make that very clear at the beginning. And, and I, I share, I'm transparent with how we're performing too. So I can, I can tell them like, guys, we just had our best month and here's what it looks like.

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