ETA·BRAINa Katyella project

Acquiring Minds

How to Grow Revenue 50% in Year 1

Excerpts · 324 segments · ~1:21:11 long

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Okay, great. And so this obviously fits a lot of the criteria that you just named. Talk to us about the, Talk to us about the fact that this is a retail business. Sounds like you were open minded to that.

But the location had to be impeccable. Many people though, many people listening will just dismiss retail out of hand. They won't look at it.

Put it up there with the coffee shops and the restaurants and the nail salons. Totally. And it's a, it's a very valid concern to have my brother be.

My brother will be the first one to tell you about the risks of owning a restaurant and you know, a retail centric business. Not to throw him under the bus too much, but he had it coming. No, the, you know, the retail business.

Yeah. Like if I were through and through, like I use the example of like a, you know, boutique department store or boutique clothing store or something where really your only two main sales channels are in person and online. To the extent you have an E commerce platform, yeah, I would probably stay away from it. But what I did see here was the potential for B2B expansion which is not typically…

You know, customers like designers, artists, galleries, auction houses, things like that, they'll just look for services, you know, for a local frame shop and if they find one they like, they'll use them continually.

But there's no real outbound marketing done in this space and that was an area I thought there was potential and it's panned out so far of actually marketing your services, putting together a portfolio of things you can do, providing concierge type service so you can expand your offerings and expand your potential clientele just beyond your immediate submarket.

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An easy no risk way to get to know August and the team at Oberle to take advantage. Check out oberle-risk.com that's O B E R L E- risk.com link in the notes. Interesting. JD Counterintuitive to hear you characterize the business as B2B or at least that there's a heavy B2B, heavy commercial component.

Most retail is consumer focused. So it's, it's, it's unusual to think about a retail business that's B2B.

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