Stacking Small Acquisitions to $5m in Revenue

Sure. But I'm, I'm hearing you say that it's not so nice that it outweighs all the, all the unmentionable things. Correct. All the other stuff. Okay.

I think the recurring revenue was the one part we enjoyed about it. But in doing further due diligence we saw there was some other industries that had recurring revenue as well. That was really attractive.

And we're so, we're not going to take the audience through all of them but you did go into home cleaning. In fact, I think you still have kind of a side business in home cleaning. Maybe give us, let's, let's spend five minutes on just that industry.

What kind of the story and super brief and then what can we learn from you about that and whether or not people should look at that as a business? Very few searchers end up with home cleaning businesses, but some do. So let's, let's hear.

Yeah, I think cleaning is a good industry. The home cleaning might be what Jake thinks about the property management company. It's kind of low margins but there's still some attractive.

There's the recurring revenue when you get the repeat clients.

There's low customer concentration. It's pretty easy to remove yourself as an owner. Pretty darn scalable.

Of course there's a lot of competition, but there's not a lot of great competition. I think we found that our average competitor was a phenomenal cleaner that got so busy that out of demand she was forced to hire help. And then fast forward three or four years, she has five, six employees.

But it's at no point was she ever a business owner. She was just a really good cleaner that now happens to run a business. So by us bringing a little bit of digital marketing and systems and processes and automations and just using a CRM software and a scheduling software, we've kind of differentiated ourselves from 90% of the market already. So what's not to like about home cleaning?

The level of detail when you go into somebody's house, when you're Talking about interior cleaning of, of, you know, kitchens, bathrooms, floors, et cetera. The, the complaints definitely pile up. The, the cleaners. The avatar of a cleaner is a challenging avatar to hire and retain.

And clients only want their cleaner. Right. So you're, you're kind of handcuffed by the client and the staff. So I think they want the client, the homeowner wants the same specific person from your agency coming every time or they'll clean.