ETA·BRAINa Katyella project

Acquiring Minds

Stacking Small Acquisitions to $5m in Revenue

Excerpts · 327 segments · ~1:14:49 long

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Yeah, we are at pretty much just shy of 5 million revenue in just shy of 1 million EBITDA. Great. So.

And we started to pay ourselves and. Just started paying ourselves. And are you paying yourselves the bare minimum?

Are you paying yourselves a breathable salary? The bare minimum? Yeah, bare minimum. Well, I mean we, we certainly could pay ourselves more, but we're invested into this long term vision of continuing to grow and until I have another child, I don't really need to pay myself anymore. Kyle, you know, he doesn't have kids, so it's delayed gratification at its finest.

Yeah, delayed gratification at its finest. I love it. Let's return to what you built. Where did things settle into a very clear strategy?

Because you were dabbling, you were following your noses, you were figuring out what industries you didn't like what you did. But eventually it settled out into a kind of crystallized strategy that you now have today. Take us there. How did that happen and what is the strategy?

Of course. Yeah, I think, I think with the calmness there was also a certain level of confidence and we were, we were directional correctness is what we call it.

We were going forward in, in at least kind of the right direction in learning. And I would almost compare it to, to like dating. Like maybe there's a couple intangibles and I kind of like this and this attribute and feature and I don't really like this, but if they do this, as long as X, Y and Z are true, maybe it's okay.

And that was kind of how we were looking at these business purchases. Like, man, there's not a lot of employees and it's kind of small, but it's 38 years worth of past customers. There's 10,000 customers I can market to.

They're all in the same geographic area I want. So as long as I can buy this at a, a 1x multiple and, and on seller financing like this could be a deal. And we were talking to at this point, hundreds of people that kind of fit our avatar of they're in a certain age group, they're thinking about retirement, maybe they thought their kids were going to buy it.

It's a lot of the kind of blocking and tackling of buying businesses. But we were finding the people that fit the avatar. Three of the owners actually work for us today.

They, they sold and then joined, joined forces with us. So we Built incredible relationship with them. We just did. We've acquired seven companies now and we just closed last week on our first SBA deal, the other six.

And we're going to, and we're going to get into that one because there's, there's a lot you learn there. But Kyle, when you, you're, you're basically telling us about your search, what, first of all, what sorts of businesses were you searching for and how was it that you were talking to hundreds of owners in your local area? I was hiring guys on Fiverr to pull me lists of every single cleaning…

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