ETA·BRAIN

Acquiring Minds

Never Worked Harder, Never Been Happier

Episode
Excerpts · 389 segments · ~1:27:22 long

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And, and so their business then would have been something buying their business represented, if you will, vertical integration. You were buying sort of further upstream in the value chain of jewelry manufacture and sale, Right?

Okay. All right. Okay. So before we start really unpacking this, talk to us about the decision to, to, to do it. Like why did you do it? Give us the whole emotional journey of the decision.

Yeah, so the timing was actually impeccable. I had, this was post Covid, so I was working from home, really reflecting on so much of what I really wanted to do with my, the rest of my career and just being home and spending more time with my children really underscored how much I was missing by commuting into an office and not being home for a large portion of my weekday. And so that really…

I want to be able to control where I'm spending my time and when I'm spending that time. So for me at the time, it translated into going all in on my side business and really wanting to make, make that work. So I was doing that starting, you know, in that 2020, 2021 period.

I decided that I really did not want to go back into an office, so I had. This was my only choice at this point to really make this work. And so I was doing a lot of things, and business was going well for my side business.

And then this call came, and it really just sent me, you know, in that other direction.

I had you. Had you before this chapter of your life, done entrepreneurial things, or was the jewelry business the first kind of inkling of entrepreneurship in you?

Yeah, I had actually started another jewelry business in 2008 where I was actually making jewelry. So ironically, I have a background in jewelry only because I like it. And so I went and actually was soldering jewelry, buying the raw materials, very time consuming.

And then I had a family, so that. That all stopped. So, you know that between making the jewelry and then deciding that's too intense, I can't do that, I'll buy the jewelry made wholesale and then resell that. So that was that next step.

And so those two businesses together have really helped me in my current role with Seasons.

Yeah, yeah. I mean, talking about business buyer fit, because you really understand having kind of been actual. An actual business person in the manufacturer, albeit small numbers, and then later in selling to consumers. And now, as we'll hear, as a wholesaler, you had decades.

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