An easy, no risk way to get to know August and the team at Oberle to take advantage. Check out oberle-risk.com that's O B E R L E D hyphen risk.com link in the notes. Back to the story. Okay, so you meet the season's jewelry guys, pair of owners at this trade show some months later they call and say, say why don't you buy our business?
Acquiring Minds
Never Worked Harder, Never Been Happier
Episode
Excerpts · 389 segments · ~1:27:22 long
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05:17 Gina's background and layoffs09:45 How the deal came to her11:59 Emotional decision to pivot21:03 Business history and seller motivation27:46 Wholesale model and product lines32:27 Financials and reinvestment plan39:08 Deal structure and terms48:28 Transition and licensing audits1:05:45 Growth channels and custom jewelry1:19:10 Offshore manufacturing and tariffs
Give us more detail on, on that. Did they only call you? Was it just for sale? Why were they selling, etc.
Yeah, so the company, just a little bit of history on Seasons. The company is a little over 30 years old. So it's been around a really long time.
Got a very established customer base and so the gentlemen that I purchased from were the second owners. They had owned the business about five years at that time and I met them probably a year into their business ownership. So about four years had gone by between the time we met and when they reached out and they, I think they are just ETAs by, you know, trade.
They owned several other businesses, two of which were more profitable than Seasons Jewelry. And so I think they just wanted to focus their efforts on those other businesses reasonably so. They, they also commented that it felt weird for two guys to be selling jewelry and they, they felt that, you know, it needed to be in the, in the hands of a woman.
So I, I get that just from the, from a design standpoint too, you know.
Sure.
And, and the, the business I believe they said had been for sale for about a year. I don't know how many Offers they received or, or, or what happened from that standpoint. But I was the only person that they reached out to during my FL asking if I wanted, if they wanted, someone wanted to buy the business.
They were very focused on making sure that the business ended up in the right hands. There was a team of people who had been with the company for a long time and they wanted to make sure that those individuals would be taken care of. It was a very, I'll say, family oriented business. Yeah.
So they like you. They, they call only you. You had met them four years prior. Had you been cultivating a relationship with them in the interim for those four years, or was this like a blast from the past phone call out of the blue?
A blast from the past? I really. Yeah, yeah, we, I continued to regularly purchase from them. I think that they were following what I was doing with my other business and seeing, you know, some of the changes in growth there.
So. Yeah, and so they probably, presumably they liked what they saw. Why else do you think they picked you?
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