So more schools, but you got to have relationships with those schools to be able to sell their products. But then once you have those licenses, you can. They're obvious places to say, you know, the college bookstore or whatever.
Acquiring Minds
Never Worked Harder, Never Been Happier
Episode
Excerpts · 389 segments · ~1:27:22 long
Short excerpts only — hear the full conversation on the publisher's site.
05:17 Gina's background and layoffs09:45 How the deal came to her11:59 Emotional decision to pivot21:03 Business history and seller motivation27:46 Wholesale model and product lines32:27 Financials and reinvestment plan39:08 Deal structure and terms48:28 Transition and licensing audits1:05:45 Growth channels and custom jewelry1:19:10 Offshore manufacturing and tariffs
Are those. Is that. Is that it talk. And then you. And then building out sort of a D2C presence as well, a website presence as well, and doing traditional kind of email marketing to customers and stuff like that. And then you've got the showroom. So, please, what are all the growth levers here?
Yeah, I've narrowed it down to three channels. I've got wholesale, which is really what everything has been focused on up to this point. We have the retail side, which is generally largely untapped.
That's huge potential there. And then custom jewelry is something that we've got full capabilities to do that really hasn't been leaned into. So I created an entire custom jewelry process.
We did really well last year with landing some pretty large custom jewelry lines, so complete lines, and these from some large companies and institutions. So it gives me so much confidence, you know, that. That, you know, our credibility is growing and our ability to fulfill these types of orders to start from scratch with virtually no design direction and come up with, you know, a variety of…
What do you mean? Give us an example. An institution comes to you and says, what? And then what do you deliver?
So one of the first ones was the Coast Guard. So the buyer for the Coast Guard said, hey, we need Coast Guard jewelry. And I can't find it anywhere.
And so she actually had a background in jewelry. So we worked together on different styles and kind of what she wanted to see. And so she did a. I think it was a 9, 9 or 10 SKU collection and shipped it out across all of the Coast Guard locations and the Coast Guard Academy.
And the beauty with custom is that we manufacture the pieces, we ship everything out. We're not sitting on inventory waiting for it to sell. So it's an immediate recognition of revenue.
We also worked with the, with a global entertainment brand with that was a white labeled initiative. So our jewelry cards are not on the product, but these products can be found at all of their shows. They have some shows in Vegas and New York and so our products are there, but it's on their branded cards.
Too bad. Say the name. I know the name, but we won't say it. But it's a big entertainment company that particularly visible in Vegas.
That's right.
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