Okay. Okay, great. So, yeah, so my point about kind of the negotiating leverage you may have had was more than overwhelmed by your desire to buy this business. Pretty much.
Acquiring Minds
Never Worked Harder, Never Been Happier
Episode
Excerpts · 389 segments · ~1:27:22 long
Short excerpts only — hear the full conversation on the publisher's site.
05:17 Gina's background and layoffs09:45 How the deal came to her11:59 Emotional decision to pivot21:03 Business history and seller motivation27:46 Wholesale model and product lines32:27 Financials and reinvestment plan39:08 Deal structure and terms48:28 Transition and licensing audits1:05:45 Growth channels and custom jewelry1:19:10 Offshore manufacturing and tariffs
Pretty much.
Let's hear more about their business. So it's a wholesale model, meaning what, what exactly? Who do they buy from and sell to?
Yeah, so Seasons Jewelry designs all of the pieces in house. We have our own team that does that and we have a few manufacturers offshore that makes the jewelry and then we have those imported in. We have two primary lines.
There's the seasonal side, which includes Everything from Christmas, Christmas, Thanksgiving, fall, to coastal styles, and then licensed collegiate jewelry. We've got 27 collegiate licenses. And so the business is really split between those two types.
Product types. Now, when I bought the business, there was also a fashion, just a generalized fashion line. But I eliminated that about a year into owning the business. It just wasn't something that I felt fit with the direction of the.
The brand that. Where I've wanted to take the brand.
Yeah, well, let. Let's return to that decision, because it was a big one. Okay. But at the time you buy it, they have these three product categories. Seasonal jewelry, licensed collegiate jewelry.
Right up your alley, and fashion jewelry. Okay. And so they had these offshore manufacturers, but they would do their own designs. So they designed the jewelry, send it offshore, and back the pieces would come, and then they would sell those at these trade shows to retailers online or offline.
Like you. You were an online retailer.
Right, Right.
Okay. Okay. And this trade show, again, what's the. What's the role in the value chain here? Why is that such a big deal? And why is the timing of it such a big deal?
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