Never Worked Harder, Never Been Happier

Okay, but I don't want to Accept that just because it has been that way doesn't mean it needs to stay that way. So I'm thinking of ways where we can create demand in those drier months that are not tied to Christmas and fall and college football, you know, so for example, really expanding on coastal and kind of spring summer pieces.

So that's really what the draw is in those earlier parts of the month where then these boutiques and customers would want to buy those pieces. And again, you're looking at pieces that have a longer time for selling and wearing as opposed to those small time boxed holidays.

And then let's hear about how you think about offshore manufacturing, how it's affected you, and whether or not you could ever bring it onshore. What does fully landed mean?

Fully landed is not just my cost to manufacture, but it includes getting the product to our warehouse. Right. So the globe, the freight, whether that's ocean or air. Air is a lot more expensive.

Ocean takes a lot longer, so it's a trade off. And then getting it trucked from the port to our warehouse also for collegiate, there is a licensing fee. And so all of that rolled up together, you know, I calculate what our actual cost is, which is generally roughly three times what my cost from the manufacturer is.

Okay.

That's what it averages. As far as bringing products onshore, I looked into that, especially when the tariffs hit. It is not. It is cost prohibitive with the business model I have, my retail price points don't exceed $35.

In order for me to manufacture in the United States, that would probably double. And this was after several conversations with a manufacturer in the United States. The cost is higher. And they also send items offshore for different finishings and then bring them back on.

I have a direct manufacturing relationship, so I don't need a middleman that would just add costs that I don't necessarily think would add value. So it's, it's a little difficult. I may move out of China into another country, but I don't know that it's ever going to be possible to bring manufacturing to the United States.

And sorry, what you said of this manufacturer that you spoke with was that what you learned is that part of the manufacturing process that goes into your products isn't even available here in the US Even if you wanted to pay for it. It.

That's right.