Founder Mode for ETA: $6m to $25m in 3 Years

And I'm like, you have never even thought about this. Like you've put no effort into actually understanding what you're doing. You're just outsourced all your thinking.

So obviously you're not successful if you're just copying what everyone else does, which is blindly working with an agency. And so... You know, I mean, I remember when we used to work with a bunch of marketing agencies for digital marketing. And this was a few, this was maybe like a year ago, year and a half ago.

Well, I hired my own digital marketing team and using AI, we built 5,000 pages in one month. And so it's like, why was I paying $6,000 for two web pages? Like there's technology, you could build 5,000 instantly.

Sure.

So it's just stuff like that. Like I think people... Like what business are you in?

What drives the needle? And just focus on that. So, okay, this is a digital marketing business.

Now it's a marketing business. It's really a digital marketing business. Okay, well, what's the king of digital marketing?

Google. Okay, well, wait, what do we have to do to try and win on Google? Well, we need reviews. Well, we need picture reviews.

Okay, let's work really hard at sharpening up our Google profiles. Let's try to get a lot of reviews.

Well, and I understand that, Isaac. I guess what I would have thought is that all the other 50 plumbing companies in Chicago are doing that as well. I mean, there are best practices that even I as a consumer can tell now when I'm being asked for reviews every time I interact with any consumer business.

So I guess the answer is that in home services, these best practices still aren't being used by the...