ETA·BRAINa Katyella project

Acquiring Minds

Founder Mode for ETA: $6m to $25m in 3 Years

Excerpts · 328 segments · ~1:17:45 long

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Home services is the infinite sandbox. You can spend decades there and build something big. You go to Booth, University of Chicago's business school, and pick us up.

uh while in booth i start searching the spring of my first year uh find quickly i'm honed in on plumbing and hvac businesses in the midwest

end up mailing uh reaching out to the former owner of j blanton sent him popcorn wrote him letters ended up cold calling him one day he answers the cold call and it goes it just goes from there uh cold calling if people ask him about searching i think cold calling is the number one thing to do again if you're honed in on something if you're honed in on an industry or an idea Pick up the phone and…

I think that it's not that effective. I mean, obviously, like, do it and people will probably respond to this and say that they bought a business through emailing. But I think the number one thing you could do is just pick up the phone and cold call somebody.

And so, yeah, cold called them and started a, you know, from that cold call, 90 days later.

And you got Jay Blanton from... You were cold calling a bunch of regional HVAC plumbing businesses? Just Google Maps.

Any plumbing and HVAC business that had a decent amount of Google reviews, I was cold calling.

And so you ended up with Jay Blanton because you found a willing owner, essentially.

Found a willing owner. Within an hour, I assessed that it checked the boxes of a home service business I was interested in. What were those boxes?

uh residential focus so not doing commercial or new construction just doing residential service and replacement uh was on was big enough that it had some team some of a management team some people there so it wouldn't just be me running the company It had, you know, 12 years of operating time. So, like, had some longevity to it.

It was on, you know, this financials have been trending up. Like, it had been growing. It's... It was on Service Titan, so it was on kind of the modern technology platform that it should be on, which was a very good sign about a lot of things.

I mean, that's pretty much it. I just needed that, meet a couple people, do a proof of cash, and we're ready to go.

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