ETA·BRAINa Katyella project

Acquiring Minds

Founder Mode for ETA: $6m to $25m in 3 Years

Excerpts · 328 segments · ~1:17:45 long

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Like when I self-assess... I don't know if we're going to talk about this, but this is kind of my same thesis on like doing multiple trades too. Like most people do plumbing and HVAC and electrical.

We're very unique in that we pretty much only do plumbing right now. And we're one brand. But I think you have to like earn the right to do M&A.

You have to earn the right to add more services. And so like when I self-assess where we are at 25 million, I'm a very harsh critic. I give us like a B or a C in our operational capabilities across all departments.

And I think until that's higher, you have not earned the right to do that. And so you have to have your management infrastructure in a certain place. You have to have your warehouse systems in a certain place.

You have to have your ability to grow field professionals and technicians and middle managers. And you have to have all of that in a place where you have a playbook and you have control of what you're doing. And then you've earned the right to add more services, buy more companies.

And I think that's what I saw in the Chris Hoffmans or the Tommy Mills of the world. They waited until they had enough scale where they could actually impact something. And obviously, they've now started doing acquisitions and others have.

And I think those are going well, it seems like. And so I think people just jump the gun. And a lot of times people buy stuff because they have no way of...

growing any other way. And my thing is like, this is not like McDonald's. We're not like a multi-billion dollar company.

We're a tiny home service company. If you can't organically grow, if you're between zero and a hundred million dollars of top line in a home service business and you can't organically grow double digits, it's just because you don't know what you're doing. It has nothing to do with needing to buy something.

Like you're an ant, we are an ant. And so ants can always grow. You just have to figure out what you're not doing right.

But Isaac, now you're making it sound easy. But of course, plumbing is a very crowded space. I mean, if I put plumbing near me, I'm going to have a bajillion options.

So yeah, why is it just so straightforward as long as you kind of do it right? What is doing it right?

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