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Acquiring Minds

Trades Over Tech: Buying an Appliance Repair Business

Excerpts · 285 segments · ~1:09:49 long

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Yeah. All right. And then, then we have our customers that are larger like your franchise organizations that you know that they call us all the time. So, and so if, if your business model historically was break and fix, the mom and pops, those 4,000 mom and pops that only call you when they need you, which is only twice a year. How do you increase revenue from those customers?

By, by providing, providing, saying hey, we're offering preventive maintenance now. There you go. So what we do is, is in the stay sticky with those customers. We have a preventive maintenance program that I call a preferred membership program actually.

And what that gets them is priority service. It gets them discount on our labor and parts and it gets them any level of PMs, either once a year, twice a year or four times a year. So based on what they need or what makes sense from them, you know, for their situation, budgetary wise, they can then sign up for that.

And that keeps us in the account. It keeps us sticky. And typically when we go into a pm, there's other things we find that are wrong that we can then upsell to the customer. Yep.

Yeah. And so has this worked? Has there been uptake of this offering, this new offering? Yeah, yeah, we actually just pushed this out this summer. Right.

So this is somewhat new over the last three months and it's been received well so far. So yeah, we're, we're, we're where we're ramping up. Okay. Yep. Okay.

Okay. And speaking of ramping up, back to growth. So how do you envision growing a business like this? You've already, you've already said one thing. This new offering, the PM offering, what else?

So there's, there's other avenues. The, the one thing that, that, that PGM doesn't really have a lot of is manufacturers that we provide warranty work for. So another, another way to grow and to get into certain accounts is, is by way of the manufacturer.

So manufacturer a sells piece of equipment, it's under warranty for a year, sometimes two, three years, that piece of equipment breaks, they need to send out a service company to then fix that piece of equipment. Right. And so they call those ASAs. And so those, if you're an ASA for a manufacturer, they typically feed you work, so to speak.

Right. Because they don't have, they don't have the bandwidth or the operational ability to have technicians across the country. So what they do is they go out and find asa. So there's lots of manufacturers of commercial kitchen equipment.

And so we had like, like four or five that we did that we did server warranty service work for, but there's probably 150 that we could do warranty service work for. So now we're up to about 15. And I'm hoping to continue to grow that because that will then obviously not only does it, does it help from a revenue perspective, but it also gets us into some accounts that we didn't have access to…

You'd mentioned before to me about going, expanding you your solution from hot side to cold side as well. So all the, the, the half of the kitchen that goes to preservation and. Refrigeration yeah, yeah, that's a whole another.

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