The Magic of Low Multiple + Growth

107% is a great number for a lot of kind of, you know, middle software companies. So that's how you do it.

And, and that took into account, David, even customers that, that didn't come back at all and dropped to zero.

I guess so, because then you got the other customers who double revenue and it offsets.

Yep.

So overall it's 107. So. So, you know, across the, all the cohorts, not only are you retaining the revenue generated by your customers, it's actually growing $7.

That's. Yeah, that's what the analysis showed for the two years that I analyzed before closing. I haven't rerun the analysis, but I have been actually thinking about doing that here soon probably.

And, and just to underline what you. That that's such a good number. So in SAS land, that's one of the key number like a SA that makes a SaaS business really promising is that your customers are spending more with you over year by year.

So, so 100. 107 is great. Or 107%. What is, how do you, how do we even say it? 107%.

107.

Yep. 177%. But that's kind of ideal and exceptional. What might you have gotten comfortable with? Would you have gone down to. I mean, I feel like in a.

Business like this, being 90 plus feels pretty good personally. But just, just the math is very simple. The, the further you go below a hundred, anything below 100, that means you are, you have a boat, it's got a hole in it.