When to Buy a Large Consumer Business

Oh, 100. 100. And I think that the theme of family relationship and trust for our story is going to be weave throughout our entire conversation. I mean that's, that was, that was what was predicated on our relationship with the seller as well. So. 100%.

Great. Great. Okay, thank you. What did the search look like? Anything to say about that? That process that happily went so quickly for you?

We, we spent some time, granted, we're talking two, three months in a couple of different health care models. We looked at a roll off dumpster deal. So we were, we were a little.

We both kind of played in our, in our two separate sections of the search where I would go focus on two industries, he would go focus on two industries. But it became really clear when the energy ogre deal came onto our plate in May that we needed to drop everything and pursue this. I mean we didn'. From a metrics Perspective.

It was really the one that we wanted to go after. And so our search ended relatively quickly. You know, we had the full tech stack teed up.

We, we weren't doing a brokered search. We were very focused, I would say. But it became clear early on that this was going to be our, our highest priority target.

The name of the business is Energy Ogre. Yes, Ogre, like Shrek, as you put it, Energy Ogre. So this is very obviously by that brand name.

This is a consumer facing business and a fun one. We're going to hear about it shortly. So tell us how it came across your desks.

So funny enough, I had actually been a customer of the business for about seven or eight years. So. And I also knew one of the co founders since I was in diapers. He, he had a really, he was, he went to high school with my mom and, and I had known him for a long time before we raised.

I had started discussing with him, you know, what was, what was the transition going to look like from, from, for Energy Ogre, you know, what was the exit in their, in their mind, was it strategic, was it private equity, were they going to continue to run it for the next 10 years?

And I think, you know, that's, it sparked my interest that when he said he would be interested into selling somebody like us that he knew would kind of maintain the business model and that had a high degree of trust with the, with you know, him and his co founder. And so that I think is what differentiated us against other buyers. So that was, that was the fall of 2023.