When to Buy a Large Consumer Business

Utilities insurance, what's, what's interesting about electricity in the state of Texas and, and more so broadly, it's generally, you're generally buying a product, it's like bought, you're buying a product that's like buying bottled water from the same source. There's no differentiation from it. It's coming all from the same place.

And so that's what makes us special in the sense that we can just. All we're doing is switching people within plans that are providing the same product. At its core. What we're doing in the value to the consumer as you, as you talk through is we are just, we are just taking on the switching when the switching costs seem high to the consumer.

And what that lends is an environment where, you know, I don't know what the number would be for insurance but for electricity. In Texas, about 80% of the state is overpaying for electricity. And so that le. That that lends into this environment.

And what we're trying to do is say, hey, we'll take on that switching activity for you to ensure that you're in the best rates within the market. So you, you, you kind of talked through a little bit of what our long term strategy is. We're certainly not committed to it, but we could certainly look at other products and services to provide to the consumer.

We have enough trust with our current members that I think there's an opportunity to go do this sort of switching for the customer on an ongoing basis in other market, in other services.

Well, I'd like to get into that Taylor, because I'd like to spend a good chunk of time on, you know, on the future of this business which relates to the market of this business. But let me just put a pin on that because I want one more theme to the story I want to hit before we start talking future and that is the co CEO ship, the partnership with John. Tell us what it's like being CO CEOs and,…

Obviously it's going to be a, you already said you guys have complementary skills. So you know, you take X and Y, he takes A and B. What happens when there's disagreement?

That's probably the more interesting, the more interesting part to hear about.

Yeah, and we, and we talk through those situations. I mean John and I talk almost every day and so we, I think we have a little bit of a tiebreaker type of situation. Well one, our co, our CEO is, is part of our executive team.

He's a huge player within this, within this business and has been, you know, a godsend for the two of us because he has a lot of retail electricity experience and knows this business well. He's been here for I believe, nine years at this point. So a lot of times he will kind of serve as a tiebreaker for us because we are discussing the most kind of pressing issues within our executive meetings.

But if there's, if there's any sort of tiebreaker between John and I that potentially our COO doesn't want to opine over, you know, I think we both have realized we have domains of expertise, domains of ownership. And so for me that's typically on kind of the marketing, DD growth side of the business. For John, that's on the development, IT side, finance.