When to Buy a Large Consumer Business

And about 60% of those kind of sit within our call center or processing back end tickets for, for our members. If there's some sort of, you know, think move in, move out, verification of, of identity, those sorts of things. So they're processing all those tickets. So that's a majority of our staff.

Oh wow, that's, that's a lot given that the call center is the, the special sauce is in, that is in that tech that we talked about. So I assume there's a, a team of, you know, five to 10 people who are really working on, on that, on all of the, the special sauce, the proprietary tech that does the magic.

It's. It's a much better posture to take, especially when we're charging folks on a subscription basis and running a concierge type of business to be able to say, hey, I'm here, I'm right around the corner. I'm your neighbor. I'm your advocate. I think that that is a strategic advantage for our business and is what's probably keeping us from, you know, maybe offshoring some of that talent.

I think a lot of people in this space are considering that going forward, I think, will probably be slower to move in that direction just because we think it's part of our differentiated value.

Yeah, well, that's a hard one. And I was going to ask that very question, Taylor, because, yeah, most people would look at your business and say, let's start offshoring. Certainly the AI and a lot of the tech that you're using, but that's not prohibited.

You probably are starting to use that already. But the AI, combination of AI and offshoring. So it's a really interesting strategic question of to what degree can you quantify, to what degree your customers resonate with the fact that everybody is in Texas and it's Texan talking to Texan when, when you interface with your customers and, and the value of that and obviously the, the internal…

Everybody being under one roof and, and how everybody feels about each other rather than just be having this be another play where, you know, half the. Half the company is around the world. But it's an interesting one because there is a lot of, obviously there's a lot of savings to be. To be had in going that route for your business.

Yeah, there is. And I would say what we're looking in terms of operational efficiencies, I think our nearest term priorities are to take. Why would I call our queue of tickets and find out ways in which AI can help us solve the easy stuff more, more, more productively. Because right now we have agents that are, that are solving those things that are more or less rudimentary.

And so we need that. That's where we're going to focus our time right now. And our, our customer or the folks solving the more complicated tickets that may require a human are going to be the ones that we ultimately reward and pay well.

Whereas the stuff that's easy, we want to try to get off of their plate. So that's kind of the Vision, at least for the business in the next, I would say, year or two, let's.

Return to the market itself and the market opportunity for you, Taylor. So, so first things first. Let me better understand why the market is such a mess.