When to Buy a Large Consumer Business

We, I would differentiate us as basically a concierge model where we are doing it on behalf of the customer, which I know you've, you've suggested for the, those, those folks who are essentially serving as the intermediary between the supplier and the customer. They're also brokers, they're just getting compensated in other ways. And so they are also subject to the regulation of PUC as well.…

Anything more to say about the acquisition process?

And the delay for us was really around, you know, again, the legal, the regulatory and then getting comfortable with the churn numbers. That's what kind of kicked us out for a while and made us past that 75 day mark that we were targeting. But I think it was a great learning process for us.

Right. I mean when we came into the business we were kind of very, very wide eyed in terms of how we were, how we were regulated, how we needed to position ourselves with the market and represent ourselves. And I think that was a great learning process for John and I. Even though it was, you know, he got a little sticky there with, you.

Know, can you say more? What, what did you learn?

The level of which we're regulated is, is very important for our business. It probably the Risks associated with being regulated are probably, were probably a little overblown, I would say. I think we're all more comfortable, including our board, with how we're regulated within the state of Texas.

And so we just needed to get more comfortable with the environment we were playing in. And then once we were in the seat and kind of understood a little bit more about how we represent ourselves, we became much more comfortable with, with being regulated by a government entity.

Great. The transition and getting in into the business, anything to say about that? Was there a J curve? Was that, were there any surprises?

Was the business the business that you thought it was from the outside?

The business was what we thought it was. You know, being a customer of the business for seven to eight years certainly helped. So I was very, I think I was very privy to the customer journey, acquisition models, those sorts of things.

I think operationally I don't think I had the appreciation for all that energy yogurt is doing on behalf of the customer in terms of monitoring all of the pricing models that we run, all of the usage that we pull to make sure that our customers are in the best rates.