ETA·BRAINa Katyella project

Acquiring Minds

$250k SDE Acquisition: Limited Downside, Big Upside

Excerpts · 254 segments · ~1:13:34 long

Short excerpts only — hear the full conversation on the publisher's site.

We'll be investing in marketing a lot. So yeah, a lot of that kind of margin will be going into kind of Boosting the growth in the coming years. But it is a more scalable business than a sort of pure service business where basically the margin is dependent on the headcount.

Yeah, yep. And you're running it or you're owning it from Helsinki.

It's five hours away, a five hour drive away. On the other hand, it is at the premises of your family business. So you probably feel like there's good oversight on of the business from the team that you already know in your family business.

Yeah, correct. Yeah. So I feel that my main focus now is kind of expanding the dealer network and activating the existing dealers. And as I mentioned, most of our customers are outside of Finland. So it's much easier for me to operate from Helsinki than it would be from where our factory is.

That would mean one more flight in between me and our customers.

But the management of the business, you feel comfortable being so far away from it?

Yeah, so far. I mean, I try to visit as often as possible. We of course have, well, basically daily calls or if. And then a broader sort of whole team meeting once a week.

And I think so far it's gone well. But obviously it helps that we have people that we knew and we can trust from before, from the family in the same site. So yeah, so far at least it has worked well.

But of course I must say that we have been able and lucky in hiring very good people. And as I mentioned, I think in Finland we tend to have people with very high integrity, high work ethic. So, so even though I'm not there on a daily basis, I think it, it works really well.

What is the vision here, Ville? Let's say you do grow it to, you know, quadruple it, quintuple it. You're in your early 30s, late 30s.

Want what comes before or after? Hear the full episode on the publisher's site ↗