$250k SDE Acquisition: Limited Downside, Big Upside

So there's basically, if I simplify a little bit, there's three types of cattle brushes out in the market. The industry standard is a motorized brush that works with an electric motor. Those have been around since the 80s and that's sort of what most people are more farmer.

Most farmers are kind of thinking of when they hear the word cattle brush. And then there are. On the other end of the spectrum, there are these very simple brushes that you just install on a wall that cost let's say 100 bucks. And a motorized kettle brush would.

Main model that we. We sell the most. So we're. We're somewhere.

And Ville, what. Why, why is a cattle brush so. A cow brushes itself using.

Correct?

Well, I guess it depends on. It depends on the electric. The electric ones are probably the farmer does it.

Why are cows being brushed either themselves or the farmer or the farmer doing it. I didn't even know that was a thing.

Yeah. So they have a natural tendency to kind of groom themselves and scratch themselves. So if they don't have a brush, they will use the barn structures. They will use a tree trunk, whatever they find.

And that can lead to injuries. You can damage the barn structures. So it's just natural behavior that they exhibit.

And yeah, the motorized brush works in a way that the motor basically rotates the brush and the cow is just standing there. Just to clarify that one. But yeah, very interesting.

And so this business you so to say again, you. You offer a in between sort of not the lowest end and also not the highest end electronic. It's actually, it is actually a mechanical brush with an interesting design.