$250k SDE Acquisition: Limited Downside, Big Upside

Yeah, basically the company was founded and they were steadily selling, selling the product. And, and you could easily see that in a lot of countries the only dealer would be a small business, perhaps employing just a couple of people, but supposedly covering a large country like let's say the Netherlands or Italy or Spain.

So I think it was quite obvious that there is a lot of room to grow just by adding more dealers, having a dealer network that would actually be able to cover the entire market. So I think it was quite comforting that the product was still selling even though it was very limited sales and marketing effort, both on Finisi's side and also on their kind of dealers part.

So fundamentally you became a big believer in the product and saw that there was a track record where sales, there was a lot of recurring sales from these distributors. There was pull through demand for a product.

So you, you believed in the product and that led you to also believe the explanation of the decline as it was basically owners getting near retirement, trying to figure out some ways to kind of step out of the business, hire somebody to run it. That doesn't go very well. They're taking their foot off the gas a little bit.

All of this seemed like a credible explanation for why it declined and a situation that you with your new vigor could come in and correct in reverse.

Yeah, exactly, exactly. And, and the, the further we went with the kind of process I think I was, there was no red flags kind of pointing to the other direction. I mean the owners were super honest, super open, they shared everything.

And, and I had no reason to kind of doubt anything that they were saying. They were genuinely sort of, they wanted someone to continue and succeed and grow the company to the next level.

What do the following Acquiring Minds guests all have in common? Doug Johns, Morley Desai, Tim Erickson, Chirag Shah, Shane Ursam. They all went through the Acquisition Lab, the accelerator in community for people serious.

About buying a business. But they represent just a sliver of. The Lab's success stories.

The number of deals across the Lab's. Cohorts now stands at over 120, with over $300 million in aggregate transaction value. The Acquisition Lab was founded by Walker Deibel, author of Buy Then Build, the.

Book that introduced so many of you to the very idea of buying a business. The Lab offers a month long, intensive, almost daily Q and A sessions with. Advisors, live deal reviews with Walker, Deal.