ETA·BRAINa Katyella project

Acquiring Minds

Turning $25k into a $3.2m Exit in Under 4 Years

Excerpts · 410 segments · ~1:26:41 long

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Fort Lauderdale. And so you're seeing people who got into the business more recently to the industry more recently. You're bumping into them at the supply shops or whatever and they're saying, oh, we're in a recession. And you're saying, no.

Where this is actually just what normal feels like. And normal in H Vac is what's it like? Is it, is it a hard industry, a competitive industry? What say, say more about normal.

It's a very competitive industry. And you know, the human nature, I guess, of a lot of homeowners is they want to get the lowest price. So it's competitive.

You could, you know, show up to houses where there might already be another truck or two in the driveway. You know, average home are getting three to five estimates. You know, that's. It's a lot harder, you know, it's a lot harder to sell in that environment.

And it's a lot really hard to sell in that environment when you're not the lowest price. It's easy to have a 70% plus closing ratio and you're the lowest bidder. But when you're a premium service provider, you know, that's a competitive environment.

Well, we're going to spend a little bit more time on this in a Few minutes. And on your point about being premium, that is where you position yourself in the market. So you're not trying to be the low cost provider, correct?

Okay, great. Well, we'll return to that as well. Back to the story. So one thing that you said to me was that as you, as you launch, SL launched slash, acquired your new business, you were always building it to sell. Say more about that.

Yeah, I mean, I guess I had a good enough pulse on the industry to see, you know, what was going on, the private money coming in. I mean a lot of that, you know, social networking face, you know, the Facebook group for H vac owners, this that, you know, as a part of all these groups, just trying to absorb all the knowledge I could.

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