Is, you know, are you actually paying for that and how many calls is it actually generating? So first question, first, how much were. Were you buying this for?
Acquiring Minds
Turning $25k into a $3.2m Exit in Under 4 Years
Excerpts · 410 segments · ~1:26:41 long
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I spent $100,000 on the business. But another reason I was interested in is because this is 2022, the height of COVID Anybody who is in a construction trade business, or pretty much anybody, knew it was hard to find trucks. He had a 2020 Mercedes Sprinter that was worth about 50 grand.
So that's 50 grand. So the way I saw it, I'm paying 50 grand for the goodwill, the phone numbers. It's not hard to make 50 grand pay that back in this business. That was my thought process.
Let's get the phone ringing. If I was to spend $50,000 on pay per clicks, I could burn through that in a few months and get nothing for it. You know, at least have some loyal customers.
And it ended up working out better in my favor because this wasn't the plan in the beginning. But he, the, the son, the technician, he asked if I need another technician. He wanted to come work for me for.
And it, you know, you know how long it was going to be, that it might be a year or two. He ended up working for me for three years, which ended up being a good thing. I got a good tech out of it.
I got ringing phone numbers, and I got a truck. And the plus of having him there, everybody knew him, the customers knew him. So for the first year, we tried to make a point, only send him to those customers if it's possible, keep that relationship going.
They get used to seeing him in our logo, our shirt, and then once he does move on, they're already comfortable with us and our brand and the way we do business.
And we're talking about the son who was burned out, but he actually still wanted to keep working. He was happy to work for you.
Yeah, I mean, you get. I find in running a business and you get more burned out on doing all the other stuff around your business than just going out and doing the work that you've signed up to do.
If you say you're, you know, you're a good plumber and you start a plumbing company and you come from the truck, you kind of have this view that, hey, I'm just going to be a plumber, but then you end up being an accountant, a warehouse manager, you know, all the things you don't want, all the things you're doing. On the nights and weekends does it, you know, after work. That's what burned you out.
In my experience, if you can clock in, clock out and go home with no weight on your shoulders, you know, it's kind of a lot easier,.
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