And. And it's surprisingly a huge seller for us. We sold basically two truckloads of that water to a company just a month ago.
Acquiring Minds
Escaping the J-Curve in a $700k SDE Ecom Business
Episode
Excerpts · 408 segments · ~1:29:44 long
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04:42 Guest background and services aversion12:39 Failed food business deal17:06 Finding EmergencyKits.com in Southern California19:51 Business model: kits and quotes28:11 Financials and SDE calculation challenge39:00 Deal structure and terms53:11 The J curve and website bug crisis1:04:22 E-commerce and digital marketing lessons1:19:21 Weekly flights and personal costs
And what is the use case for that?
In this particular case, it was a health network that owned a bunch of hospitals. And because they have people in their care, the state mandates that they have resources on hand in case natural resources are unavailable. You know, the plumbing goes down or whatnot.
Yeah. Yeah. Okay. Okay, Chris. Well, let's round out our conversation of this painful period by just now reflecting on digital marketing. How you think now today about SEO, AEO, which is that? Is it GEO or AEO? Basically, ChatGPT search optimization and cloud search optimization.
Um, let's hear those. And then I also want to ask about E commerce.
So the first thing I would tell anybody running an E commerce business is don't hire an agency to do multiple things for you. I think it's a big mistake. I think you go out and you find best of breed for each function.
Go find the best SEO person you can find. Go find the best ad management person you can find. Go buy the. Find the best CRO person you can find.
It's kind of like back in the old days, you know, we had this choice about buying individual audio components or. Or one that had everything integrated. And the downside was if one thing breaks in the integrated unit, you know, the whole thing is kind of useless.
If you start to struggle in one particular area and you have to blow the whole relationship and it's three different functions that you now have to replace. So what I did is I went Back to the SEO person at the company that we really liked that was doing SEO great.
I went on to upgrade Upwork and I found about 10 people who had really good reviews for, for ad management and I narrowed it down to three and then I paid the three of them to do an assessment and proposal for us for our business. And then from that we picked one, we actually had two that we really liked and we ended up picking one and then we did the same. We've. We're doing the same thing now…
We found somebody on, on Upwork that we really like. We put them through their paces, we paid them to do an analysis and proposal for us and we brought them in.
Chris, that was just a ton of value there. So I just want to distill it for the audience. First of all, learning number one is point Solutions, not full stack solutions.
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