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Acquiring Minds
Escaping the J-Curve in a $700k SDE Ecom Business
Episode
Excerpts · 408 segments · ~1:29:44 long
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04:42 Guest background and services aversion12:39 Failed food business deal17:06 Finding EmergencyKits.com in Southern California19:51 Business model: kits and quotes28:11 Financials and SDE calculation challenge39:00 Deal structure and terms53:11 The J curve and website bug crisis1:04:22 E-commerce and digital marketing lessons1:19:21 Weekly flights and personal costs
The lab puts everything under one roof. An active community, deal reviews, post close services and a dedicated fund helping experienced operators buy larger businesses. If you're serious about buying a business, come see why Lab members have a 40% success rate. Learn more in the show notes or@accentlab.com acquiringminds
in May of 24 so, you know, this is taking a while. My, my box isn't super narrow, but because of my location it made it a lot harder. You know, why, what about, what about
Northern California makes it hard?
I think there may be not quite as many opportunities. Commute ends up factoring in, you know, a fair bit. The traffic here in the Bay Area is pretty bad.
And so if a business is in the south San Jose, I mean that's a pretty tough, you know, you know, thing to be doing on the daily. It could be two and a half hours, you know, a commute from where I'm at. And so I found this business emergency kids.com and immediately it kind of called to me a bit, you know, felt like a space that was fairly recession resistant for me.
It was important that I buy a business that, that my personal values aligned well with, you know, and so that this Fit the bill pretty well there. It felt like a service that we're doing for people, you know, to help them be prepared for a disaster. The big downer was that it was in Southern California.
It was based in Simi Valley, California. And so rather than having a daily commute of, you know, two hours or so for a business here in the Bay Area, potentially I took a. A weekly commute to.
To Simi Valley. I'm really lucky. I'm doing a regional to regional airport. So door to door from my house to the office is about three and a half hours. The first quarter I did that, I'm jumping ahead a little bit, I'll say really quick.
The first quarter I did that every week and then I backed off to every other week. And that's where I've been. And I'm hoping to back off a little bit more pretty much soon.
Great. Well, we're going to hear more about that.
Yeah.
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