Escaping the J-Curve in a $700k SDE Ecom Business

Oh, wow. Yeah, that's great. I've actually. I only ever used the big airport, so I'm not. I haven't had that experience I guess in other countries I have, but yeah. Anyway. Interesting. Okay. More about the business, please, Chris.

So emergency kits.com that as we joked on the pre call, you probably have this people whenever they hear this, they probably react that it's a prepper business. It is not. Tell us about the business.

And these are typically businesses, government organizations, schools, nonprofits, things of that sort. Right. And they're buying larger volumes of key kits. We've had sales, you know, in the six figures and they tend to run, you know, on average somewhere around 6 or 7K.

And the SKUs, the, the things that you ship out, these kits are prepackaged bundles of things that you need in, in an emergency. Say more about the products themselves.

Yeah, so we sell sort of two different types of thing products. Right. We sell food rations, so to speak, that are just Kind of raw goods, an emergency food bar or an emergency, you know, some emergency water. But our more popular products are our kits, which we actually build to order.

So because of my inventory background, I know that if we build out those kits and try to stock them all and have enough to be able to ship as customers want them, we actually have to stock more inventory.

And so rather than building those out someplace else where you might think the labor is more cost effective or whatnot, and then just stocking them here and shipping them from here, we actually store all of the raw components and then build the kits as we get the orders. And those kits, you know, typically come in like a backpack or a duffel bag or a bucket, and the bucket doubles as a toilet…

A toilet, because it has a toilet seat lid that snaps onto it.

Oh, wow.

And then inside those containers, we put food water, a hand crank radio, oftentimes an emergency blanket, one of those Mylar blankets.

Yeah.