Saying No to CEO Roles, Yes to Ownership

And then we've got two other partnerships. One is in like the live and rental industry for like hospitals, restaurants, that sort of thing. So an association on that.

And then the Florida Roofing Association is another one we have a great relationship with and has a lot of members here in throughout the state.

I just can't spend the money to compete with the giant HR companies out there to everybody, right? So that's part of it is to have some real specific niche marketing and investing in that. I also, I didn't mention this before, but the 1099s are no longer with us.

For the most part, they do maybe a little project work here and there, but I hired another W-2 employee, Jackie Morris, who's extraordinary. So Sissy and Jackie are delivering on a consistent basis. I've got a couple of other

1099s that come in for specific project type work that they have expertise in. And so building out a really strong team. So I think that also gives me the confidence will to go out there and really push on these different marketing initiatives because I know we're gonna deliver on the backend.

And I'm building a bench of other really extraordinary HR professionals when the time is right that, you know, to have them come into our organization as full-time employees is really exciting for me. But again, I don't, like, I don't need this to be, a 15, 50, a hundred million dollar company.

If it happens, it happens, but that's, that's not what I'm, that's not the purpose for this for me is. So, so yeah, that's what I, that's where we're focused on from the growth perspective right now. So we've got a nice little referral thing going, but I want to, I want to do some more dedicated things.

I'm doing all the sales and marketing. Jackie and Sissy will upsell clients on projects or things like that when it comes up, but I'm doing all the proactive outreach or, um, you know, like the proposals and going through the discovery process with prospective clients.

I don't know if that'll be forever for me, but I enjoy doing it right now. And it really helps me to build out an actual sales process because we've never had one here. So that if I was to hire somebody in to help us grow from a sales perspective, that we had some processes in place for them to build off of and not just come in and be like a wild, wild west, go sell whatever you can, right? So…

And are you paying yourself?

I am. Not much. I would say, like, I'm not, and I know you're aware, you know, my previous salaries and bonuses and things like that. Like, I am very intentionally reinvesting back into this business. And that is into my people and that is into this marketing efforts.