ETA·BRAINa Katyella project

Acquiring Minds

Hometown Holdco: Geography as Moat

Excerpts · 439 segments · ~1:41:45 long

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And we built a Apple Note with just a ton of different ideas, startups, properties to buy weird ventures and everything. And that list actually was called ptsdm. Our plans to steal the moon.

We were working in aerospace. It was kind of a tongue in cheek reference to a movie. And now, you know, five, six years later, because we were always ideating together, we kind of came together and made it a reality with this holding company in Aspen.

How old are the two of you currently? We're both 29. Great. Okay. And I think also in our pre call and whatnot, we are not a couple.

We're very good childhood friends. And yeah. So it's been fun to navigate this as friends that have known each other our whole lives. You, you met in second grade. Did you go all the way through high school together?

Same class? Yep. Yep. Wow, that's so great. Yep. And the Apple Note plan to steal the moon, I didn't catch. I didn't know the reference.

It's a reference to what exactly? Despicable Me, actually. Despicable Me.

We're not huge Despicable Me fans. It just kind of ended up we were working in aerospace. It was a fun little space.

Space vibes. Coming. Coming back, you know, to a. Now our STM holdings, we typically keep this secret, but it's, it's. It's still the moon holdings and a little bit of that is kind of coming back to Aspen.

And it's gone through so much change. Especially after Covid, you know, the people who are, when we were growing up were living here, they were the, you know, the business owners. Both Sarah and I were.

Our parents own small businesses here. And then when Covid hit, instead of the big CEOs, the big wealth, you know, private equity people will come out for vacation now they're living here because they can. With zoom and a lot of the soul.

The town is kind of degraded a little bit. They're all wonderful people, but just the, the. It's pushing a lot of the working class, the small business owners out of town.

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