ETA·BRAINa Katyella project

Acquiring Minds

Hometown Holdco: Geography as Moat

Excerpts · 439 segments · ~1:41:45 long

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But you know, so there's guys like that who want more responsibility. They want to, they, they're, they've trained for this their entire life. They want to be recognized for that.

We, he went and got his certification again. We're going to frame it and put it in the front office. Like this is an accomplishment.

We have a master mechanic. We had three master mechanics, but. And then there's other guys that we have three, three guys who are be Mechanics who do brakes, oil shocks and stuff.

And we sat down with them and they said, more work. Can we stay open late? Can we, can we work Saturdays for extra money?

Can we. Can we do weekends? I mean, there, there's, you know, which, you know, making the guys work more and increasing their workload wasn't something we were expecting to hear have. And they're so excited about it. They're always like, thank you so much.

Like, we love the extra work. They want to. Weekends, they don't lay around, they want to work. So just. That is a small. It's a small change, like Sarah said.

But people are excited to come here because they know that they're coming here to work for them, for their goals. And it just increases tech efficiency, it increases overall vibes, it increases how hard they're working, how thorough they're doing their inspections because they feel bought in. Now, were there any goals that you heard that you couldn't deliver?

Not really. We. We've offered a 401k thing. Figuring out healthcare has been a little tough. It's really expensive in the Valley, so that's something we're still going for at the end of the day.

So a couple, a couple employees said, I'd like health insurance. Yeah. And you're. And you're finding that that's going to be difficult to deliver on. Yeah, we'll absolutely do it.

I think it's just prioritizing on, you know, what, what to do first. We have a list of all the improvements we'd like to make in a dollar figure next to all of them. And so it's just a matter of rank ordering and prioritizing.

One of the mechanics this morning was just making a joke about health, like they don't expect it because it hasn't been here for 48 years. So it doesn't necessarily, you know, they're not expecting it to happen tomorrow.

But there's a very clear, open communication line of like, we are working hard and it's up to us as a team to improve the business together in order to, you know, pay you guys more, offer more benefits, give more time off to some people or work more. Like, this is very much a team problem. Let's, you know, disorganized little things.

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