Hometown Holdco: Geography as Moat

Yeah. There's also. This is just one kind of random thing to touch on. But when you're talking about the Tactical Shop, I think that. And kind of going back to also this phenomenon of gentrification happening in a lot of other places.

Our primary focus by far is Aspen and then kind of growing out slowly from Aspen. But I think we're also open and we've thought about the idea of if we know somebody who's lived in Jackson Hole forever, who's really ambitious, there's somebody who's lived in Kauai for their entire lives and wants to do this.

Yeah. Well, you, you mentioned Jackson, you mentioned Hawaii or Kauai, but. And those are resort towns. So you're thinking in, in kind of a resort town framework.

But this probably the, the, the core, the core dynamics here probably relate to almost anywhere that for whatever reason is, is kind of turning over small town and local businesses are going away which of course is, you know, it's a story as old as Walmart. Right. But maybe there are, maybe there's a new generation, there's an interest in eta, there are Covid dynamics.

And so this is a moment in time where, where young people can come in and build something from that, from that churn or from that threat. But point is it doesn't necessarily have to be a resort town, but maybe that's where the dynamics are most acute. Exactly.

And I think that we just kind of default to going to resort towns because that's what we know best. There's a lot of weird nuances in resort towns and seasonal turnover and Everything that we've learned to deal with and are well accustomed to from growing up in one. But yeah, we're open to going anywhere.

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You've made it very clear that you like living in Aspen. But this thing about you, I mean, you guys are on a stage. There is now a spotlight on you.

You say something, I mean, probably, you know, the guy who runs the general store already knows that you're sitting in a podcast interview right now. Yeah, no, but, but it's kind of like you're, you are putting yourselves out there and the louder you talk about how this is kind of a pro Aspen thing and I, and I don't doubt your intentions, but the more you're going to be held to that and the…