ETA·BRAINa Katyella project

Acquiring Minds

From SBA Loan to High 8-Figure Exit

Excerpts · 498 segments · ~2:09:34 long

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Now with the other stuff we're doing, we've hired multiple salespeople. We've got TV coming on board. So I've though I've.

I think it'll be really until next spring and then hopefully we're really like off and running. Our TV commercial is going to be pretty. I think it's going to be effective.

We'll see. So. And Jerod, we've heard you say now A couple times that this all happened, you got into a nightmare business, maybe because your diligence wasn't as tight as it could have been. Is that.

Is that the difference between this experience and your Mercurios experience? That Mercurios was a higher quality business because you were more selective? That's a component. And were you more selective because you, you know, is your, you know, is your. Is your balance sheet making you soft?

I. I think it is making me a little soft. The other big piece is I'm not. I'm not involved nearly as much as I was before.

So at Mercurios, I was there every day. And I'm not exaggerating, Will. Every day. Like on the weekends, I was going down there.

Two to three Saturdays a month, I would go down there. No plan in mind, just. I'm just gonna be here and just see what I see and just work on whatever I want to work on around the warehouse.

And now I'm in Texas, and this business I have is in Washington state in Tacoma. So I'm not there nearly as much. If I were there, more.

More change would have happened more quickly for the better and not knocking my business partner on it, but he's, you know, he's on an island there by himself. And I tend to when I'm there and I hear a CSR on a. On a phone call, as soon as she gets off, I'll go out there and talk to her about it and be like, hey, you know that I like what you said, but like, next time, let's definitely try to see…

Right. Like the. The culture, there was a real lack of urgency, whereas I tend to be like, now, now, now, now, now. And so me not being present, I think has all the same issues would be there, but we haven't been able to address them as quickly because I'm. I'm not there as much.

Right. I thought I was going to be there this past summer a lot more, but one of our daughters had a health issue going on, so we decided just to stay in Houston because we still have a place in Seattle and it's just sitting there. So we thought we'd be up there for the summer and I would be there every day and tackle a lot of things that's now going to be pushed to next summer.

So I was gonna say, to your point of, like, being soft, I don't have to. Right. Like, before, I had to. Before Mercurials had to be successful.

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