From SBA Loan to High 8-Figure Exit

It's kind of. I'm watching this documentary on the Cowboys, America's Team, and, you know, Jerry Jones buys the Cowboys, and his family comes in and they don't know anything about football, and they grow it to be this phenomenal franchise. And now, of course, they all know. They all know football as well as anybody.

Right. But to step into that today would be much harder than to grow with it and similar to them. But I'll be in a different industry. I. I've got to grow with that.

Okay. And so when you say things started coming together and I guess the business started growing nicely, what did you mean? And we might have to accelerate kind of through your whole ownership here, but any kind of big inflection points, big learnings from that, from your. Your ownership period. Yeah.

So I think our numbers went like three and a half to five and a half, 12 months later, to seven and a half, 10, 13, 20. Like it just went boom, boom, boom, boom, boom. Wow. And so my approach to it was, well, as we get more dollars in, it was a will.

As we get more dollars in, let's spend more money on marketing and then let's get more customers and spend more money on marketing and get more customers and spend more money on marketing. And next thing you know we're doing postcards and val pack and TV commercials. PPC social like our budget when I bought the company.

To give you a sense of how much more money we were spending on marketing, when I bought the company the year prior, I think his name was Chris. Chris had spent $38,000 in marketing for the whole year, less than 40,000. By the time I sold it.

Our total marketing budget was 1.4 million. So we were over a hundred thousand dollars a month in marketing. You know, we basically what he would spend in a year, we were spending.

Not quite, but call it in a week, two weeks. Yeah, yeah, yeah.

You must be a pretty expert digital marketer at this point in the story. Yeah, I mean I, I, I feel like, I, I feel like I get it as well as anybody, especially I mean Google, Google in particular, they want you to be successful. So when they're, when their reps call you, they're saying, hey, do you want to try this ad?

I was like, sure, I'll try it. It was this dynamic search style ad.

There's a best performing ad. I was like, yeah, that's great, let's spend more on that. You know, and I'm not as sophisticated as these other folks, but.