ETA·BRAINa Katyella project

Acquiring Minds

Rolling Up an Industry with 1.5x Multiples

Excerpts · 462 segments · ~1:55:30 long

Short excerpts only — hear the full conversation on the publisher's site.

So a lot of our referrals now coming from a customer who now know that every time they come back the quality will be consistent. Then the second piece was actually came from hiring as well. Because now I create a workplace where people can come and work and there's no drama, there's no argument.

Right. So I can hire a really good technician and guarantee them like, hey, like work with me. We'll be able to have this. We'll be able to build a long term relationship because of the customer referrals.

Having better tech that helped to drive a lot of new customer and which.

So actually professionalization in a business like this is b. Basically leads to a better customer experience. A better customer experience is perceived is.

Is. Is the same thing as better service. And better service leads to more business. And so people come back and so it's a great.

In fact there is a direct correlation between professionalization and. And more revenue. Okay. And then the second business, the salon number two, which you only closed on seven months ago. Right. So it has not been a full year yet.

And you're. Are you projecting to be able to have grown it as well?

So it's been seven months since the second salon and I do plan on growing it and we've seen growth over the last, I would say quarter. Right. So similarly, the first two, three months was really about observing kind of figuring out what needs to be changed and then applying all of the learnings from my first location to the second one. So we have seen growth in the last quarter.

Right. So in the second quarter that I have the business. Yes. But I think for this one my plan also kind of think about implementing additional services. Like earlier I mentioned there is physical space to add in things like doing eyelashes, doing facial.

Want what comes before or after? Hear the full episode on the publisher's site ↗